Search Engine Optimization (SEO) is the process to get the traffic to
a website naturally through listing in the Search Engine Results Page
(SERP). After optimizing the site, you get an organic or free traffic to
your website. Search Engines such as Google, Bing, Yahoo and all other
search engines show such kind of results. The resulting pages comprise
of different website, videos, images, etc. So SEO is a free and natural
way to drive traffic to your website as against Paid ads on searches
Engines.
Well, having said that SEO is a natural way to get the traffic to
your website, many webmasters are promoting this activity to get their
websites rank well in the SERP. As their website ranks well for a
particular search query, they get more visits. This implies that more
visits to the website, more people will know about the website owner and
its services. This approach is really one of the best ways to market.
This has benefited a lot of people in their business. Okay, by now we
know what SEO is. But now, the question arises how to optimize your
website so that they rank good in search engine results?
There are techniques known as On-page SEO and Off-page SEO. Both
techniques have their own importance and should be carried out
deliberately to rank well in the Search Engines. Search Engines always
look for some combination of ranking factors. They can be categorized as
below.
1) On-Page
2) Off-Page.
3) Violation
4) Blocking.
On-Page Aspects
The On-Page aspects are those that are entirely within the publisher’s
own management. What kind of articles do you publish? Are you offering
essential HTML tags that help Google with identifying relation of
something to the matter at hand? How does your website structure help?
Off-Page Aspects
With immeasurable websites to go through, looking only at on-the-page
signs is not enough. More signs are required to better calculate what
the best webpages for any search query are.
These consist of certain link building techniques for your website.
This helps in promoting the website. If you have more links from
different websites coming back to your website, then search engines
consider your website important enough as long as the link is coming
from the website which has relevant information.
Off Page aspects are those that marketers cannot manage by
themselves. Google and other search engines use these because they
discovered that the website marketing alerts alone do not support
relevancy. For instance, some marketers will try to show themselves as
more appropriate than they are.
Search Engine Rules Violation
Make no error. Search Engines want individuals to execute SEO. They
offer help about SEO methods and motivate this, because excellent SEO
can enhance their listings. Having said that, there are some methods
that they consider “spam” or “black hat” functions that if you do, could
lead to your web pages getting a very low rank or even more serious,
being prohibited from the search engines entirely.
Blocking
Blocking is a new type of ranking indication. This is where visitors
themselves may come to a decision that they do not like the WebPages
from a web site, even if those web websites do not breach any
conventional spam guidelines.
Blocking has a big effect on what the person sees who blocks the website, but it also has an effect on what every person sees.
So the conclusion is you should always concentrate on better at the
On-page and Off-page techniques. And better avoid violating the Search
Engine rules. Always remember that you should always have a website with
good and quality content so that it adds something to the user’s
knowledge. If your website has unique content and has something new that
people like, you will surely get a boost in search engine rankings.
